Blue community management

I hadn’t really noticed since we’ve been busy posting so much original content, but fans on the Battle.net forums have been growing discontent (are they ever not?) over a perceived lack of Blue community management in recent days. A thread of complaints/questions earned a few

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“Are you not entertained!?” replies of an explanatory nature.
Here’s an excerpt;

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click through for the full thread which is much longer and more detailed:
There’s a general misconception that our only purpose is to peruse and post on the forums every day,

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 and that couldn’t be further from the truth.

Asset creation and management

Asset creation and management. This includes but is not limited to content for social media channels, blogs,

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 and videos.
We’re a big happy family over here, and work together on many of our tasks when we can lend assistance. Some things, though,

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we tackle independently and that can keep us all pretty busy.
Didn’t Josh admit during an interview that these were not separate teams? It’s the same guys just switching hats.
Nevalistis: Even in the context of that interview, this isn’t entirely accurate. It’s really an issue of semantics, and I see why there’s confusion. They are separate teams in terms of platform goals and resources, but they’re all part of the greater “Diablo team,”

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as they’re both working on the same IP.